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Where to buy New Balance in Wisconsin
22 local running stores carry New Balance in Wisconsin — in Altoona, Appleton, Brookfield, Delafield and 10 more cities. A shop visit beats a product page: match the shoe to your stride, get your true width, and run a few strides before you decide.
Stores carrying New Balance in Wisconsin, ranked
The Heel Shoe Fitters
4.9 ★★★★★ 1,994 reviews
Local mainstay for fitted footwear, including boots, sneakers & sandals from popular brands.
Fleet Feet Fox Valley
4.9 ★★★★★ 656 reviews
Retail chain stocking athletic shoes, apparel & accessories geared toward runners.
Chiappetta Shoes
4.9 ★★★★★ 620 reviews
Family-owned store, established in 1921, specializing in custom-made orthotics & comfort shoes.
Blue Ox Running Store - Shoes, Apparel, Gear
5 ★★★★★ 530 reviews
Relaxed, locally owned store offering athletic shoes and expert fitting advice on a treadmill.
Performance Running Outfitters
4.9 ★★★★★ 471 reviews
Friendly staff for runners stocking apparel and gear in-store and online.
Run Away Shoes
4.9 ★★★★★ 266 reviews
Friendly, relaxed shop selling a variety of fitness shoes and apparel, plus gait analysis and expert advice.
Morgan's Shoes
4.4 ★★★★☆ 245 reviews
Long-running store for comfort shoes for men, women & children, plus free pedorthist screenings.
Rogan's Shoes
4.2 ★★★★☆ 222 reviews
Retailer with a large selection of shoes for men, women & children ranging from casual to dressy.
Tradehome Shoes
4.8 ★★★★★ 142 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Run Away Shoes
4.9 ★★★★★ 136 reviews
Running and walking shoe seller that also offers clothing, accessories and inserts.
Tradehome Shoes
4.9 ★★★★★ 128 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Goodmiles Running Company
4.5 ★★★★★ 127 reviews
Chain retailer stocking house-brand athletic footwear, apparel & accessories for all ages.
Tradehome Shoes
4.8 ★★★★★ 115 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Performance Running Outfitters Milwaukee
4.8 ★★★★★ 114 reviews
Locally owned store offering running and fitness footwear, plus apparel, and gait analysis.
Performance Running Outfitters Delafield
4.9 ★★★★★ 101 reviews
Locally owned specialty fitness store offering footwear, apparel, gait analysis, and a test track.
Goodmiles Running Company
4.6 ★★★★★ 95 reviews
Chain retailer stocking house-brand athletic footwear, apparel & accessories for all ages.
Performance Running Outfitters Shorewood
4.9 ★★★★★ 88 reviews
Locally owned store specializing in clothing, shoes, and other gear for walkers, runners and sports enthusiasts.
Tradehome Shoes
5 ★★★★★ 80 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Tradehome Shoes
4.8 ★★★★★ 80 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Tradehome Shoes
4.8 ★★★★★ 57 reviews
Long-running footwear chain (since 1921) offering a range of brand-name shoes for the whole family.
Andare Sports
4.8 ★★★★★ 38 reviews
Store specializing in running shoes located within Riverpoint Village.
Morgan's Running
4 ★★★★☆ 35 reviews
Chain retailer stocking house-brand athletic footwear, apparel & accessories for all ages.
Buying New Balance in Wisconsin
Running shoes hold their price almost everywhere (minimum-advertised-price rules), so the store you pick matters more for fit and service than for a lower sticker: a good fitter watches your gait, gets both feet measured, and lets you actually run in a few pairs. Ask about last season's colorways and closeouts — that's where the real discounts on New Balance hide. New to it? Our guide to choosing running shoes covers fit, surface, and when to size up.
Browse by city: Altoona · Appleton · Brookfield · Delafield · Fox Point · Green Bay · Greenfield · Kenosha · La Crosse · Madison · Milwaukee · Shorewood · Waukesha · Wauwatosa — or see all running stores in Wisconsin and every store carrying New Balance nationwide.