The best running stores in Wisconsin
Ranked by real customers — rating weighted by review volume across 15,365 Google reviews. Only shops with 25+ reviews qualify. Updated 2026.
#1 The Heel Shoe Fitters
4.9 ★★★★★ 1,994 reviews · Green Bay, WI
Local mainstay for fitted footwear, including boots, sneakers & sandals from popular brands.
“This was my first time at The Heel, a friend recommended, and I am so glad they did! I worked with Ryan S. and he helped me understand my foot shape, what shoes work best, and gave…” — Gina
#2 Fleet Feet Madison
4.9 ★★★★★ 704 reviews · Middleton, WI
Retail chain stocking athletic shoes, apparel & accessories geared toward runners.
“I have a stress fracture in my left foot, and because of that my chronic plantar fasciitis pain is flaring in my right foot. She took the time to teach me about rolling my calf mus…” — Jen
#3 Fleet Feet Fox Valley
4.9 ★★★★★ 656 reviews · Appleton, WI
Retail chain stocking athletic shoes, apparel & accessories geared toward runners.
“Absolutely the best resource for runners in the Fox Valley and beyond! If you run, especially distance, you owe yourself a 30 minute shoe fitting at Fleet Feet. I have no connectio…” — Andrew
#4 Chiappetta Shoes
4.9 ★★★★★ 620 reviews · Kenosha, WI
Family-owned store, established in 1921, specializing in custom-made orthotics & comfort shoes.
“Ordered a pair of Brooks running shoes from them online. They were the only ones I could find who had my favorite running shoes in my size (14W) online at a reasonable price. They …” — Harry
#5 Blue Ox Running Store - Shoes, Apparel, Gear
5 ★★★★★ 530 reviews · Altoona, WI
Relaxed, locally owned store offering athletic shoes and expert fitting advice on a treadmill.
“I had a fantastic experience at this shoe store! The service was exceptional — the staff were incredibly knowledgeable and took the time to understand my son’s specific foot issues…” — Sj
#6 Fleet Feet Sun Prairie
5 ★★★★★ 460 reviews · Sun Prairie, WI
Retail chain stocking athletic shoes, apparel & accessories geared toward runners.
“I go to fleet feet often for running shoes or for nutrition, clothing, and accessories for running. The staff are always friendly and knowledgeable to every level. I came in for a …” — Jolan
#7 Performance Running Outfitters
4.9 ★★★★★ 471 reviews · Brookfield, WI
Friendly staff for runners stocking apparel and gear in-store and online.
“Chase at Performance Running Outfitters was a pleasure to work with. He was so knowledgeable about the shoes he was giving options for and really listened to my footwear needs and …” — Ashley
#8 Rogan's Shoes
4.3 ★★★★☆ 848 reviews · Kenosha, WI
Retailer with a large selection of shoes for men, women & children ranging from casual to dressy.
“Went out to Roman's looking for orthotic shoes , was pleasantly surprised to see they dont have all the crop shoes , I was able to readily find multiple brands that were a little p…” — Bruce
#9 FUSION Footwear
4.9 ★★★★★ 331 reviews · Oshkosh, WI
Friendly store? for running, walking and other athletic shoes, with foot-fit service, personal training and gait analysis.
“Hello Fusion Staff: I eagerly anticipated wearing my new On shoes to my muscle conditioning class at the Y yesterday. I was blown away by the difference I had in stability and comf…” — Kim
#10 Movin' Shoes
4.9 ★★★★★ 317 reviews · Madison, WI
Longtime store featuring a selection of running shoes, plus a running club & fitting services.
“It’s more than a shoe store, it is a community with deep roots. Once you walk into the store, you’ll be promptly greeted and taken care of. All staff are knowledgeable, kind and re…” — Kyle