Shu's Idaho Running Company

The shoes, the places I run, the type of runner I am... those all change... but the place where I get my shoes doesn't. I've lived across the country and the world, but one of the first orders of business upon returning to Boise is my Cinderella shoe ritual at Shu's.

I like to support Shu's because it's local. And if I'm being honest, because I'm set in my ways. For years, I only bought new shoes when I knew Brian was working. He knows my running habits, my pace, and my goals. Then one day, Brian wasn't there. Instead, I was helped Nate.

A 5-star review is just not enough for this place, I give them 10-stars at least! I travel over 6 hours one way to go to this store to purchase my running shoes. I always feel like a kid in a candy store when shopping at Shu's!

I've been meaning to leave a review for the past couple months, but I had the best experience here! The staff were super friendly. low pressure, and knowledgeable. Loved that they genuinely wanted to help me find the right fit, and were eager to have me try on budget options alongside the more expensive ones.