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Where to Buy Running Shoes: Brand Availability by State

Buying running shoes online is easy — trying the right pair on is the hard part, and it depends on which brands your local shops actually stock. Of America's 2,016 running stores, 1,286 tell us the brands they carry (via their own websites or customer reviews). Here's how the major brands stack up, and where in-person selection is widest. (Journalists & bloggers: cite freely with a link.)

Most-carried running-shoe brands in America

Share is out of the 1,286 stores that list at least one brand.

#BrandStores carrying itShare
1 HOKA 825 64.2%
2 Brooks 716 55.7%
3 New Balance 664 51.6%
4 ASICS 520 40.4%
5 Altra 474 36.9%
6 Nike 354 27.5%
7 Adidas 283 22%
8 Saucony 259 20.1%
9 Mizuno 253 19.7%
10 Merrell 234 18.2%
11 On 222 17.3%
12 Puma 200 15.6%
13 Diadora 99 7.7%
14 Under Armour 98 7.6%
15 Salomon 74 5.8%
16 Karhu 70 5.4%
17 Inov-8 62 4.8%
18 Reebok 41 3.2%
19 La Sportiva 36 2.8%
20 Topo Athletic 31 2.4%
21 Newton 5 0.4%
22 Xero Shoes 3 0.2%

HOKA is the most widely stocked brand in American running stores, on the wall at 825 shops (64.2% of stores that list a brand).

States with the widest brand selection

Number of distinct tracked brands available across a state's running stores (states with 10+ stores), plus the brand its stores carry most.

#StateStoresBrands availableMost-carried
1 California 205 20 HOKA
2 Georgia 77 20 HOKA
3 Pennsylvania 73 20 Brooks
4 North Carolina 62 20 Brooks
5 Illinois 86 19 HOKA
6 Ohio 80 19 HOKA
7 Colorado 49 19 HOKA
8 Washington 46 19 HOKA
9 Texas 129 18 HOKA
10 Florida 145 17 HOKA
11 Tennessee 46 17 HOKA
12 Minnesota 44 17 Brooks
13 Utah 34 17 HOKA
14 Oregon 31 17 New Balance
15 Idaho 17 17 Brooks

California runners have the most choice on the wall: 20 different tracked brands across its 205 running stores.

Find your brand

Shopping for a specific shoe? Jump to the stores that carry it: HOKA · Brooks · New Balance · ASICS · Altra · Nike · Adidas · Saucony. Or start with our full running shoe brand directory.

Methodology

A store "carries" a brand when its own website lists it or its customer reviews mention buying it there — a floor, not a census, since plenty of shops stock brands they never name online. Brand and store counts come from our national directory of 2,016 running stores; states with fewer than 10 stores are left out of the state ranking to keep the comparison fair.

Cite this data

Free to use with attribution (CC BY 4.0). Suggested line:

"According to RunningStores.net's 2026 brand-availability data (runningstores.net/running-store-stats/brand-availability/), HOKA is the most widely stocked shoe brand in US running stores, carried by 825 shops."

More running data: the State of Running Retail hub · America's running-store capitals. Questions? Email us.